Their first suggestion: make your app truly useful and not just a novelty item.  ”To get on customers’ devices — and stay on them — your app needs to provide real value or solve a problem.”  I definitely agree with that.  In my humble opinion, TapLynx is perfect for creating content apps that are just that: useful

The second suggestion: beware the potential pitfalls.  They suggest that there is “such a thing as too much information, especially on a mobile device.” I mostly agree with that, but different users obviously have different thresholds for how much is too much — so I’m not sure it always applies.  The converse that they list, “don’t create an app that you never update,” is definitely true though.

The last suggestion? A no brainer: “promotion, promotion, promotion.”  They explain how easy it is to be lost in the noise, so it’s critical to promote your apps and make sure people are aware of them.  You can just launch an iPhone app and expect that people are going to discover it without doing marketing around it. Unfortunately, it — with rare exception — just does not work that way.

You can read the full article here.