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	<title>Taplynx.com &#187; SaaS</title>
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		<title>Apple Allows In-App Purchasing for Free Apps</title>
		<link>http://www.taplynx.com/blog/2009/10/23/apple-allows-in-app-purchasing/</link>
		<comments>http://www.taplynx.com/blog/2009/10/23/apple-allows-in-app-purchasing/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 17:11:48 +0000</pubDate>
		<dc:creator>joshlarson</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iTunes]]></category>
		<category><![CDATA[SaaS]]></category>
		<category><![CDATA[TapLynx]]></category>

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		<description><![CDATA[In the flurry of activity surrounding our launch of TapLynx, I forgot to post the recent news from Apple that they are now allowing in-app purchasing for free apps; (previously it was only available in paid apps.)  In a letter to developers, Apple explained that &#8220;now you can use In App Purchase in your free [...]]]></description>
			<content:encoded><![CDATA[<p>In the flurry of activity surrounding our launch of TapLynx, I forgot to post the recent news from Apple that they are now allowing in-app purchasing for free apps; (previously it was only available in paid apps.)  In a letter to developers, Apple explained that &#8220;now you can use In App Purchase in your free apps to sell content, subscriptions, and digital services.&#8221;</p>
<p><a href="http://www.wired.com/gadgetlab/2009/10/in-app-commerce/">Wired</a> notes one (of many) possible use cases: you download a free news content app and, within the app, you opt to pay for exclusive, for-purchase content.  They also explain that it&#8217;s good news for developers saying it should &#8220;prove an effective marketing method to lure people into playing for more content eventually.&#8221;</p>
<p>Indeed, the San Francisco Chronicle, <a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2009/10/19/urnidgns852573C40069388000257654005EC334.DTL">in an article</a>, cites Gartner analyst Ken Dulaney explaining that this move by Apple should help &#8220;usher in the era of &#8216;micro SaaS&#8217; on mobile devices.&#8221;</p>
<p>What do you think of this move?</p>
<p>So  you know, TapLynx plans to add the ability of in-app purchasing to our framework in the future!</p>
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