In the flurry of activity surrounding our launch of TapLynx, I forgot to post the recent news from Apple that they are now allowing in-app purchasing for free apps; (previously it was only available in paid apps.) In a letter to developers, Apple explained that “now you can use In App Purchase in your free apps to sell content, subscriptions, and digital services.”
Wired notes one (of many) possible use cases: you download a free news content app and, within the app, you opt to pay for exclusive, for-purchase content. They also explain that it’s good news for developers saying it should “prove an effective marketing method to lure people into playing for more content eventually.”
Indeed, the San Francisco Chronicle, in an article, cites Gartner analyst Ken Dulaney explaining that this move by Apple should help “usher in the era of ‘micro SaaS’ on mobile devices.”
What do you think of this move?
So you know, TapLynx plans to add the ability of in-app purchasing to our framework in the future!
