This morning marked the launch of an app we’re very proud of which was created with TapLynx for global intelligence analyst giant, Stratfor. Part of our excitement is that such an important company used TapLynx; another part of our excitement as it marks the first TapLynx-created app that allows for in-app purchasing and one of the first-ever content apps available on the iTunes app store that allows for this. (You can check out the Stratfor iPhone app here.
Why is this important you ask? In-app purchasing allows for an entirely new monetization channel (as opposed to only serving up ads). In-app purchasing essentially allows for a premium subscription model. People can download the Stratfor app for 30 days from the iTunes store. Thereafter, they can upgrade to Stratfor’s full-service app that is $9.99/mo entirely from within the app. This option has only recently been allowed by Apple and it marks the first app we’ve built that includes this new monetization option.
I should also let you know that we’re going to produce a webinar with our friends over at Stratfor that should be very instructive for both content publishers and iPhone app developers. We hope to produce this webinar in fairly short order and we’ll let you know here on this blog when you can download the webinar.
